Norwich City of Ale is grateful to all its sponsors without whom the whole shebang would not be possible.

Norwich BID

Established in November 2012 the Norwich Business Improvement District (BID) is run for local businesses by local businesses. It is a simple and tried and tested way of increasing economic prosperity for companies of all sizes through collaboration. The BID covers a defined area of Norwich where businesses plan how to improve their trading environment, identifying additional projects and services that develop the city centre and trade. Investment in the BID area aims to enhance and promote the local environment for businesses, employees and customers.

We are proud to be sponsoring Norwich City of Ale which helps promote the celebration of city pubs, local breweries and real ale throughout Norwich city centre which slots very well into the major festivals in the City. This festival helps the leisure sector increase customer and visitor numbers whilst growing the overall vibrancy of the city as a destination and keeping Norwich as the nationally recognised city of ale.


Alan Boswell Group

Alan Boswell Group

Alan Boswell Group is a leading independent insurance broker and one of the Eastern region’s largest financial planners. With more than 20 years’ experience arranging insurance for the pub and brewery industry, the relationship with the City of Ale Festival is a natural fit for ABG and an opportunity to build closer ties with the licensed trade in Norwich.

All of the Group’s insurance operations have achieved Chartered Insurance Broker status, a title held by fewer than 200 broking firms across the UK. The company employs more than 300 staff and is highly regarded in the region, consistently achieving exceptionally high customer service satisfaction levels.


Crisp Malting Group

Crisp Logo

Based in rural Norfolk, one of the very best malting barley-growing regions of the world, Crisp Malting Group has been crafting premium malt from local ingredients for over 140 years.

Our master maltsters supply a full range of whole grain and crushed cereals to local and regional craft brewers – as well as to brewers in over 30 countries. We have state-of-the-art production facilities – and one of the few remaining traditional floor maltings in the world. We are excited to be part of the revolution that’s taking place in craft brewing, and love supporting our customers with fabulous quality product, excellent technical advice – and great service.


Farnell Clarke

Farnell Clarke

Farnell Clarke is an award-winning accountancy practice, based in Norwich but serving clients nationwide. Our refreshing approach makes us far from your typical accountants. As you’d expect, we employ a highly skilled, qualified team of professional chartered accountants. But that’s where the similarities with a traditional firm ends.

Visit our Norwich office and you’ll soon spot the difference. Newly renovated to mark ten years of growth, it’s bright and relaxed, with not a grey suit in sight. Clients are always welcome to visit for a coffee, or better still, a pint, at our in-house pub, The Tax & Pounds.

At Farnell Clarke, we like to make life simple for our clients. Always ahead of the accountancy curve, we introduce our clients to the latest technology, apps and cloud based solutions, to make keeping on top of finance as straightforward as possible. So that’s less time staring at spreadsheets, and more time serving, brewing or supping the county’s finest beers. Happy days!

The pub, brewing and hospitality sector is just one of Farnell Clarke’s specialist areas. To find out more about our range of accountancy and business advice services, please call 01603 766078.


St Peter’s Brewery

St Peter's Brewery

Based in Suffolk, St Peter’s Brewery was one of the UK’s first craft brewers and each brew is still hand-crafted and produced under the watchful eye of its master brewer. Using water from its own deep bore-hole, St Peter’s brews a range of classic English cask-conditioned ales and superb bottled beers using locally malted barley and Kentish hops. Look out for its traditional ales, IPAs, bitters, stouts and milds, as well as its range of lifestyle beers including organic and gluten free and St Peter’s Without, the UK’s first alcohol-free craft beer.


Norwich Evening News

The Norwich Evening News celebrates what’s best about living in Norfolk’s capital city, about its people and its places with a lively and vibrant mix that reflects Norwich itself.

The Evening News supports pubs, breweries and Norwich City of Ale.


Signs Express

Signs Express logo

As a highly effective promotional medium, signage is essential to all businesses. Based at Kingsway, owner Ken Venables and his team at Signs Express (Norwich) provide a complete design, manufacture and fitting service for all forms of signage including interior and exterior signs, vehicle graphics, window graphics, banners and exhibition products. Whatever your idea or design our skilled sign makers can manufacture and fit the signage to suit your brief exactly, on time and on budget.