Press releases, press coverage, newsletters, posters, flyers, publicity and print materials

City of Ale Charity Beer raises over £600 for Big C

Sales of a special charity ale brewed by Woodforde’s have raised over £600 for Big C, Norfolk’s cancer charity. The golden, zesty ale, “Hope in the Hop”, was widely available in City of Ale pubs both during and after the festival. Woodforde’s have donated 20p for each pint sold to the charity.

Each year City of Ale supports a local charity through sales of a specially brewed ale from a local brewery. The beer’s name was selected from entries to a naming competition held earlier in the year. The competition, which has become a popular annual fixture, attracted over a hundred entries and entitled the winner to a pair of tickets to the VIP launch party and a demi-pin of the ale.

Dr Chris Bushby, CEO at Big C, said “Congratulations to all on another successful City of Ale festival and a big thank you to City of Ale and Woodforde’s for supporting Big C this year through sales of this special festival brew. The fantastic contribution raised will make a very real difference to local people affected by cancer.”

Belinda Jennings, Woodforde’s head brewer, along with Phil Cutter and Dawn Leeder, Co-Chairs of City of Ale, presented the cheque to Caroline Allen, Fundraising & Events Officer at Big C.

“It was a delicious golden ale and we’re delighted that Belinda was willing to use her considerable brewing skills to benefit this local charity” said Dawn, “it’s just a shame it can’t be brewed all year round!”