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Charity Beer Naming Competition

Each year City of Ale supports a local charity through sales of a specially brewed ale from a local brewery. This year the selected charity is Norfolk’s cancer charity, Big C.

The beer, specially brewed by Woodforde’s, is described as a 4.2% mid-golden ale, zesty with crisp floral flavours, made with Amarillo and Cascade hops from the West Coast of the USA. Woodforde’s will be donating 20p for every pint sold.

“Woodforde’s are absolutely delighted to be brewing the charity beer for Big C this year, a charity close to so many people’s hearts and one we look forward to supporting in partnership with City of Ale.” said Rupert Farquharson, Managing Director, Woodforde’s Brewery.

The charity ale, which will be available in many City of Ale pubs during the festival, now requires a name. Entries are invited and the winner will receive two VIP tickets to the City of Ale Launch Party at the Narthex on Thursday 25th May, where they will be presented with a demipin of the ale.

“Finding an appropriate name for a beer isn’t easy,” said Dawn Leeder, City of Ale Co-Chair, “like brewing itself, it is very much an art as well as a science. This sounds like a delightful summery ale and it’s supporting a very worthwhile cause, so it will be interesting to see what entrants come up with.”

Dr Chris Bushby, CEO at Big C said, “By choosing Big C as the charity for this year’s festival, we’re delighted that City of Ale is giving local people the opportunity to improve the lives of those affected by cancer in Norfolk and Waveney. We look forward to seeing people’s suggestions for naming the special festival ale!”

To enter the competition, simply send your suggestions to by the closing date of Monday 10th April. The winning name will be selected by a panel from City of Ale, Woodforde’s and Big C, and the winner will be informed soon after the closing date.

Norwich City of Ale is a ten-day festival running from 25 May – 4 June. It takes place in pubs and other venues all over the city. 45 pubs will be taking part and around 40 local breweries will offer over 250 different ales. There will be hundreds of events in the pubs and other venues. Tickets for the Launch Party are currently on sale in the Vine and the Murderers Arms or online at Eventbrite. For more information visit