Norwich City of Ale is grateful to all its sponsors without whom the whole shebang would not be possible.

Norwich BID

Established in November 2012 the Norwich Business Improvement District (BID) is run for local businesses by local businesses. It is a simple and tried and tested way of increasing economic prosperity for companies of all sizes through collaboration. The BID covers a defined area of Norwich where businesses plan how to improve their trading environment, identifying additional projects and services that develop the city centre and trade. Investment in the BID area aims to enhance and promote the local environment for businesses, employees and customers.

We are proud to be sponsoring Norwich City of Ale which helps promote the celebration of city pubs, local breweries and real ale throughout Norwich city centre which slots very well into the major festivals in the City. This festival helps the leisure sector increase customer and visitor numbers whilst growing the overall vibrancy of the city as a destination and keeping Norwich as the nationally recognised city of ale.




Loka is a brand new app for Norfolk that delivers offers, events and rewards to your phone – as you shop on the high street.

Take advantage of offers and rewards you might otherwise miss – Loka does the searching for you, and stores them ready for when you want them, keeping your wallet free of paper. Loka sends offers, events and more to your phone when you’re nearby, so you can save money without interrupting your schedule.

Download Loka today by visiting your app store.

Available on Android and iOS now.


Alan Boswell Group

Alan Boswell Group

Alan Boswell Group are a Top 20 Independent Insurance Broker* and one of the Eastern Region’s largest Financial Planners. With more than 17 years’ experience arranging insurance for the pub and brewery industry, the relationship with the City of Ale Festival is a natural fit with ABG and an opportunity to build closer ties with the licensed trade in Norwich.

All the Group’s insurance operations have achieved Chartered Insurance Broker status, a title held by fewer than 200 broking firms across the UK. The company employs over 220 staff and is highly regarded in the region, with exceptionally high customer service satisfaction levels.

*Source – Insurance Age Top 100 Independent Brokers, 2014


Leathes Prior

Leathes Prior

Based in Norwich, Leathes Prior Solicitors is one of East Anglia’s leading law firms providing a full range of services for corporate, public sector and individual clients. Founded in 1876, they are a long established, well respected firm of solicitors and an innovative and forward thinking practice.

The private client team offers a personal service, complemented by an enthusiastic and efficient approach to client satisfaction with expertise in areas including conveyancing, director disqualification, employment, family, immigration, personal injury and wills, trusts and probate.

The corporate and commercial practice continually develops to address the increasingly varied requirements of the firm’s business clients that range from family businesses through to publicly quoted companies. The teams specialise in areas including banking, business recovery and insolvency, business regulation and defence, business start-ups, dispute resolution, commercial property, agriculture, data protection, debt recovery, employment, franchising, health and safety, intellectual property, licensing and transport.


Norwich Evening News

The Norwich Evening News celebrates what’s best about living in Norfolk’s capital city, about its people and its places with a lively and vibrant mix that reflects Norwich itself.

The Evening News supports pubs, breweries and Norwich City of Ale through its “Love Your Local” campaign.


Signs Express

As a highly effective promotional medium, signage is essential to all businesses. Based at Kingsway, Centre Manager Ken Venables and his team at Signs Express (Norwich) provide a complete design, manufacture and fitting service for all forms of signage including interior and exterior signs, vehicle graphics, window graphics, banners and exhibition products. Whatever your idea or design our skilled sign makers can manufacture and fit the signage to suit your brief exactly, on time and on budget.